博原创 I 来罐西夏鲜橙C

品牌：西夏啤酒（嘉士伯旗下品牌）
项目：西夏鲜橙C包装 / 上市KV设计
设计团队：北京博创设计
感谢：嘉士伯总部品牌组及区域各个部门支持与配合

西夏啤酒是嘉士伯啤酒旗下子品牌，继西夏菠萝C之后，又推出西夏鲜橙C产品。市面上各种品牌果啤类产品众多，大多是比较传统的设计风格，如何让西夏鲜橙C有自己的特色并脱颖而出，彰显与众不同的产品气质，我们通过对目标消费群体及产品定位、特性分析，我们决定用现代手绘的形式去表现橙味饮品，鲜橙C字体设计新颖别致，包装设计简约、时尚，整体色彩搭配亮丽，想喝的感觉油然而生。
西夏鲜橙C，畅爽好滋味！

Xixia beer is a sub brand of Carlsberg beer. There are many fruit beer products of various brands on the market, most of which are traditional design styles. Through the analysis of target consumer groups and product positioning and characteristics, We decided to use hand-painted form to express orange flavor drinks. The font design of orange C is novel and modern, the packaging design is simple and fashionable, and the overall color matching is distinctive.