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一瓶依云矿泉水的15年旅程,从雪山山巅到水瓶中
近日,Evian依云矿泉水发布全新品牌主张,把之前用的「Live Young」改成了「Drink True」,宣扬更加环保、天然的主张。 同时,依云发布了全新品牌片,一是流行歌手Dua Lipa出镜的纪录片风格影片,二是大自然视角的影片《Drink Water》。 【文案】 Drink water, but not just any water, 喝水,但不能不加选择 drink water that is born here, 喝像我一样 in the french house, just like me, 在法国诞生的水, drink water that passes through layers of glaciers rocks, 喝穿过层层冰川、 where it gets its beautiful blend of minerals, 混合矿物质发出美丽光线的水 drink water doesn’t just come from a protected source, 喝不只来自小小的保护地, but a entirely protected ecosystem, 而是来自整个纯净生态系统的水 yes that includes you Monsieur Goat. 对啦,那也包括你!山羊先生 And yes, drink water that has been 喝经过了15年 filtered through this mountain for 15 years, 山川过滤的水, that’s almost as long as I’ve been alive. 几乎和我的年龄一样大。 Above all, drink water that has nothing to hide. 综上,喝无所掩饰的水。
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