并行致远×榴小醇 | 品牌设计

作品名称｜榴小醇 品牌设计
品牌定位丨纯粹、本味
文化背景丨好食材・醇本味、鲜醇匠作
创意构想丨榴小醇专注“榴莲好面包”，秉持“好食材・醇本味”理念，致力于呈现实物本真的烘焙美学。品牌主色调采用暖橙底色，传递烘焙温度与食欲感；辅以麦穗纹理，强化天然麦香联想，营造复古温馨的视觉氛围。整体风格质朴亲和，将面包手作质感拉满。字体设计上，“榴小醇”三字笔画边角圆润处理，融入连笔元素增强设计感；结构采用“三圆一方”布局，疏密有致，既体现榴莲的圆润饱满，又赋予视觉更多层次与呼吸感，传递出温暖、醇厚、可信赖的品牌气质。
Project:Liuxiaochun Brand Identity Design  
Brand Positioning:Pure & Authentic  
Cultural Context:Tropical Essence / Artisanal Freshness  
Creative Concept: 
Liuxiaochun specializes in "durian-infused artisan bread," adhering to the philosophy of "Premium Ingredients, Pure Flavors" to present an authentic, ingredient-driven baking aesthetic. The brand's visual identity features a warm orange backdrop that conveys the warmth of baking and evokes a sense of appetite. Accented by wheat ear textures, the design reinforces the natural aroma of grains, creating a nostalgic and cozy visual atmosphere. The overall style is rustic and approachable.